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How constraints breed creativity and lead to better design decisions.
The Paradox of Choice
When designers have unlimited options, they often create unfocused, inconsistent experiences. The best designs emerge from working within tight constraints—whether those are technical, brand-related, or self-imposed.
Productive Constraints
- Color palette: Limit to 3-5 colors maximum
- Typography: One typeface, 3 weights
- Spacing: 4px or 8px grid system only
- Components: Build from a fixed set of primitives
"Constraints are the scaffolding on which creativity climbs."
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